Crumbl has rolled into Longbow Marketplace near MOD Pizza, bringing delivery and specialty cookies to Northeast Mesa.
Franchise owners Justin and Melissa Fox held a soft opening in early June to an overwhelming response to the plaza near north Loop 202 and Recker Road.
“It’s a fun, growing area here in Northeast Mesa and the people here really seem to enjoy big, warm cookies,” she said. “I want it to be a fun place for people to come and enjoy—maybe after a movie at FatCats, which is opening soon.”
The signature cookie is a warm chocolate chip or chilled sugar cookie. On Mondays, four specialty cookies are introduced via social media as weekly specials. Those items include Nutella and sea salt, and a churro cookie.
“They have a lot of really fun flavors,” she said. “My favorite is the coconut lime, which is like a cold sugar cookie with a coconut lime frosting and a little lime.”
Clients of the nearby Club Pilates have asked if Crumbl has vegan or gluten-free cookies. It does not—yet, Melissa said.
Crumbl was founded about two years ago in Utah. The Foxes considered a rival business, but settled on Crumbl, thanks to its top-notch product.
“Everyone told us about Crumbl and we figured it would do pretty well here,” said Melissa, a California-raised stay-at-home mom, with a baby on the way. “We called the owners and we decided to open one.”
A Mountain View High School graduate, Justin works in the corporate world. The couple chose the burgeoning area with little thought.
“We live just a few miles away and we figured if there’s anywhere in Mesa that would be a good spot, it would be this growing area,” she said.
Crumbl delivers from noon until midnight at a minimal charge.
“If you’re in our delivery radius, you just get online and one of our drivers will deliver the goodies to you and maybe some milk with it,” she said.
“So, if it’s 10 o’clock at night and you want cookies, you can order them and we’ll bring them to you.”
The Foxes have one goal for Crumbl, which also has stores in Ahwatukee, Phoenix, Queen Creek and Gilbert.
“We just hope these cookies make people happy,” she said.