After retiring from Discount Tire, Jason White had plenty of options to keep himself occupied, but he really wanted to return to work.
He discussed his feelings with his wife, Michelle, and the two embarked on a second career with Australia-based Poolwerx, one of the world’s largest pool and hot tub/spa maintenance providers.
“(My wife) Michelle went to church with a lady whose husband was in the pool business,” Jason said. “He said I didn’t have to wear a suit and tie. I could relax and be outside all day. It sounded like a good idea.”
Within two years, Jason had the craft down. The couple, along with Ron Marshall, are franchise partners in four Valley stores, the first of which opened in January 2016. They have 16 employees, and recently, the trio celebrated the grand opening of Poolwerx at Recker and McKellips roads in Northeast Mesa in April.
“We do service. We sell a range of chemicals to pool-related products,” Jason said. “We do everything but build the pool. We provide maintenance, repairs, everything.
“We’re a rarity because most of our competitors don’t do service. There aren’t too many people who do everything. We do commercial and residential pools. We have competition in retail and we have competition in service.”
He explained Poolwerx specializes in digital water testing, for 10 problems. Customers bring in water samples and receive results on paper.
“They have their results and what they need to add down to the ounce,” he said. We have water bottles, if they need it. It’s not the cheapest route for us, but, in the long run, it’s the best. We’re not messing up or guessing.
“We perform 10 tests, for things like chlorine levels, hardness, phosphates, iron and copper. The eye droppers can’t test for metals.”
Michelle, who formerly worked in the financial aid department at an esthetics school, explained Poolwerx’s service is extensive. Leakage detection and repair, vacation servicing and homeowner poolside assessments are also available.
“Some people have had pools in the past, but every pool is different,” she said. “We walk in the backyard, look at it for a minute and give our recommendations. It’s good service.”