From 1919 to 1920, Mesa’s cotton acreage doubled from about 90,000 acres to 180,000 acres. The surging cotton market increased the selling price to 80 cents per pound in 1919, a $40 return on a 50-pound bale of high-grade long staple Pima cotton. It is easy to see why farmers went “cotton crazy.” To promote Mesa’s growing cotton industry, Mesa’s Commercial Club (an early version of the Chamber of Commerce) created an annual cotton festival called the King Kotton Karnival. The annual cotton festival was first held in October 1919 and was the biggest event planned in Mesa to date. The three-day event was an opportunity to showcase not only cotton but also other local agricultural products. The carnival covered several city blocks along Macdonald Street and featured attractions including a parade, Ferris wheel, boxing tournaments and baseball games. The Eichenbroner’s Orchestra was brought in to play for the official Karnival Ball, which began at 9:30 in the evening at the event central in the Vance Auditorium. Along with the entertainment, dozens of booths featured displays from large and local businesses. Eventually, cotton prices would stabilize and cotton joined citrus as an important crop for Mesa farmers.